Building Your Brand as a Woman in Tech

March 8, 2024

On the occasion of International Women's Day, we invited María Montero, Talent Team Manager at RavenPack, to share her insights and practical advice for women who want to build thriving careers in the tech industry.

Maria Montero picture

María Montero

Talent Team Manager


My journey into tech was hardly a straight line. When I graduated in 2011, Spain was in the middle of an economic crisis, and entering the job market proved difficult. I felt lost, so I focused on what I could control: my education. I pursued a Master's degree in Human Resources, combining my background in Law with my passion for helping others. Today, I share my experience and practical advice to empower people, especially women, to navigate their careers.

This passion for helping others connects my two areas of focus: finding personal fulfillment in my career, and talent development, and that’s the essence of my personal brand. I weave career guidance into the promotion of exciting opportunities at RavenPack, a company that helps professionals make data-driven decisions.

So, how do you build a strong personal brand in the tech industry, especially as a woman? Here are some key takeaways from my experience:

Embrace your vulnerability, and share your story

Building a personal brand isn't about self-promotion; it's about sharing your unique voice and expertise. I overcame my fear of social media so I could connect with others and share my experience. Not only did it open doors to new opportunities and collaborations, but opening up also attracted talent to RavenPack.

Focus on value, not just technology

While staying informed about tech trends is important, understanding the impact of technology is crucial. In my role, I lead projects that improve our talent management with the help of technology. Even if I don’t dive into the technical details of deployments and integrations, these projects allow me to connect with candidates who align with our company's values and the future direction of our strategic roadmap.

Personal branding benefits everyone, not just job seekers

A strong personal brand goes beyond job hunting. It allows you to establish yourself as an authority in your field, and builds trust and credibility. This can open doors to unforeseen opportunities.

Developing your personal brand also benefits your company. It not only attracts potential customers but also draws talent interested in your unique voice and eager to work with and learn from you.

Choose the content format that works for you

There's no one-size-fits-all approach. Personally, I find writing easy, but videos with subtitles might be more effective for others. Experiment and see what resonates with you and your audience.

Highlight soft skills that go beyond tech

Focus on transferable skills like communication, teamwork, and project management. These skills, along with proficiency in English, are valuable across industries and can help you connect with a wider audience.

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The People and Talent Team with Tania Calvo, COO of RavenPack.

Leverage your brand to build a strong team

As a team manager, I use my personal brand to not only showcase my own strengths but also highlight the capabilities of my team. I foster collaboration and I try to emphasize how each member's strengths complement each other.

Building a successful career in tech is not about fitting a mold. Embrace your unique voice and expertise, delve into the areas that support your passion, and connect with the community of women in tech. By taking these steps, you will not only establish yourself in the tech industry but also empower and inspire others along the way.

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